- Head of Marketing, Premiere Digital
This October 2019, Michele joined Premiere Digital a Media Services and Technology Solutions company as Head of Marketing after five years as Executive Vice President, Marketing & Communications at Vubiquity, where she successfully took them through an acquisition to Amdocs. Her strategic skill set was a perfect fit for Premiere to oversee all their Marketing and Corporate Communications-related initiatives. Previously, Michele was Vice President, WW Direct to Consumer Marketing in the Home Entertainment Division of Warner Bros. Studios (WB), where she was responsible for all consumer initiatives available through the studio, including the WB Social Enterprise and the Warner Bros. Digital Entertainment Store. As Vice President of WW Marketing, Programming and Acquisitions for Warner Bros. Digital Distribution, Michele oversaw all worldwide marketing efforts over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, transactional and subscription video on demand, wireless and on-demand manufacturing.
An industry executive with extensive marketing and sales experience, Ms. Edelman has created dynamic campaigns for some of the largest entertainment studios including Disney, ESPN, MTV Networks and Warner Bros. In 2009, Ms. Edelman co-led the industry’s first universal Movies On Demand program with CTAM and helped forge a campaign with the cable operators and movie studios garnering $30M in media to promote Transactional Movies On Demand at a time when traditional video stores were closing.
Ms. Edelman received a BA from The University of Rhode Island and is also a graduate of the Tuck Executive Management Program at Dartmouth College. She sits on the Executive Advisory Board for the Harrington School of Communication and the executive board committee of EMA, the Entertainment Merchants Association. She is a past member of the National Board of Directors of GLAAD, the organization dedicated to promoting and ensuring fair, accurate and inclusive representation in the media and is the recipient of numerous awards including the 2011 URI Dean’s List Distinguished Achievement Award, CTAM’s Rainmaker Award, the 2010 CTAM Chairman’s Award, and was named to CableFax’s Top 100 Power List of Executives. Michele successfully completed The Time Warner Chairman’s Challenge, a prestigious program initiated by the leaders of Time Warner.