- Co-Founder, Chief Marketing Officer of Defined Clarity
Bruce Marable is Co-Founder and Chief Marketing Officer of Defined Clarity, a design and technology firm located in Philadelphia. Defined Clarity specializes in designing and developing websites, custom web-based applications, and human capital management software. As CMO, Bruce is responsible for overseeing and managing all direct and indirect sales and marketing efforts for the organization.
Prior to Defined Clarity, Bruce performed search engine marketing for Fortune 100 companies at interactive marketing agency Razorfish. At Razorfish, Bruce primarily managed and launched notable Johnson & Johnson brands including Tylenol, Listerine, and Mylanta. Before Razorfish, Bruce worked as a Media Planner at Tierney Communications, one of the premier advertising firms in Philadelphia. His responsibilities included creating and managing the media planning strategy for Bayer, and Temple Hospital.
While in college, Bruce co-founded the tech startup UniversityBay, which was an online college classified website. The website was created to provide an intimate network for college students to buy and sell items from one another, along with finding available university-specific housing and job opportunities.
Bruce is currently a Board Member of “Young Involved Philadelphia” (YIP), a non-profit organization that builds relationships and increases civic engagement to connect and empower young Philadelphians.
Bruce is a 2006 graduate of West Chester University, earning a Bachelor of Arts in Communication Studies with an emphasis in Public Relations.
Bruce is also an avid chess player and big music lover!
Achievements & Awards
- Top 12 Entrepreneurs to Watch in 2012 under 30 (Philadelphia Business Journal)
Advice for Students
Every college student should know the following three things before they graduate. The first is that is it imperative to engage in some type of internship before graduation, so that you not only learn more about what you like to do, but also start to learn what you don’t like to do. The second is that it is a very tough workforce right now, so you must be able to exceed the expectations of employers in order to stand out, which includes going above and beyond to actually get the interview in the first place. My final point surrounds the myth that if you go back to school for secondary degrees you will inherently become more successful and get paid a higher salary. Not only is that false, but you also may be giving yourself more preparation for a field that you may not even like once you finally land a job in your field. Long story short, stay focused, keep your mind open to opportunities that may seem scary at first, and know that everything you learned in school will be totally different once put into practice!