Public Relations B.A.

Curriculum

Course Descriptions Curriculum Sheets Learning Outcomes

Degree Requirements

  • 120 credits total required for graduation
  • at least 42 credits must be in courses numbered 300 or above

 

Suggested Curriculum Timeline

YearCourse

First Year

URI 101: Planning for Academic Success
FLM 101 or 101H: Introduction to Film Media (Harrington Core)
PRS 100: Introduction to Public Relations
COM 100: Communication Fundamentals (Harrington Core)
WRT 104: Writing to Inform and Explain (Harrington Core)
SCM 105: Production and Presentation Fundamentals (Harrington Core)
Gen Ed or Elective x6
Sophomore YearWRT 201: Writing Arguments or
WRT 227: Business Communications or
WRT 235: Digital Writing and Rhetoric
Focus Group Course: Select focus on Social Media, Event Management, or Entrepreneur (x2)
Gen Ed or Elective x6
Junior YearCOM 381: Research Methods (Core Requirement)
PRS 340: Public Relations Strategies
WRT/PRS 331: Writing Public Relations
PRS 477: Public Relations Internship
Focus Group Course
COM 410: Advanced Topics in Communication Studies or
FLM 495: Seminar in Film Media or
JOR 411: Senior Portfolio or
PRS 499:
Course for 2nd Major or Minor (x4)
Senior YearPRS 320: Strategic Media Relations
JOR 341: Editing for Journalism
PRS 441: Public Relations Practices
PRS 477: Public Relations Internship
Course for 2nd Major or Minor (x6)

Minor Option

The minor in Public Relations requires 18 course credits from the following: PRS100, COM100, PRS200 or 300, PRS340, COM200-level or COM300-level, WRT200-level, and PRS477 (internship)

Our most popular courses

PRS300: Social Media Strategies for the PR Professional. Students will explore principles, concepts and emerging trends relative to the pervasiveness of social media. Will focus on effectively branding and messaging to niche markets.
WRT/PRS 331: Writing Public Relations. Introduces the audiences, situations, and processes typical of public relations writing. Includes practice with genres including news releases, media kits, speeches, and letters. Emphasizes professional behavior and polished writing.
PRS 441: Public Relations Practices. Practical application of traditional PR methods in solving problems in a variety of markets. Explores fundamental agency operations, client-agency relationships. Combines practical experience with individual projects, programs, and campaigns.