Course Listings

Course Listings


  • COM 202: Public Speaking
    • Lecture: (3 credits)  Theory, attitudes and skills essential to effective and ethical public communication. Focus on research, selection and use of evidence, construction of arguments, organization, audience analysis and presentational skills. (Lec. 3) (C)  Pre-requisites: COM 100 or 100H or 110.
  • COM 210: Persuasion: The Rhetoric of Influence
    • Lecture: (3 credits)  Analysis of communication influencing beliefs, attitudes, and/or behavior. Investigation of rhetorical elements of logical, emotional, and ethical appeals. Study of elements critical for effective producers and consumers of persuasion. (Lec. 3/Online) (L)  Pre-requisites: COM 100 or 100H or 110.
  • WRT 331: Writing Public Relations
    • Lecture: (3 credits)  Introduces the audiences, situations, and processes typical of public relations writing. Includes practice with genres including news releases, media kits, speeches, and letters. Emphasizes professional behavior and polished writing. (Lec. 3) Pre-requisites: any 200-level WRT course.
  • Public Relations Strategies
  • PRS 441: Public Relations Practices
    • PRA: (3 credits)  Cross-listed as (PRS), JOR 441. Practical application of traditional PR methods in solving problems in a variety of markets. Explores fundamental agency operations, client-agency relationships. Combines practical experience with individual projects, programs, and campaigns. (Practicum) Pre: PRS 340. Not for graduate credit.
  • PRS 491: Public Relations Internship
    • PRA: (3 or 6 credits)  Supervised experience in public relations. Requires a minimum of 120 hours (3 credits) or 240 hours (6 credits). Weekly class meeting. May be repeated; maximum of 6 credits allowed toward graduation. Pre: public relations majors only; PRS 340, 441, COM 381 and JOR 341. Permission of instructor and application required. Not for graduate credit.

     

  • COM 381: Research Methods in Communication
    • Lecture: (3 credits)  Basic concepts and techniques of communication research. Emphasis on analysis of existing communication research and on application of research processes to communication problems or phenomena. (Lec. 3/Online) Pre: COM 202 and junior standing in a degree-granting college or permission of instructor.

     

  • JOR 341: Editing For Publication
    • Lecture:  (3 credits)  An introduction to editing for the print media, including newspapers, magazines, and public relations. Focuses on taking work written by others and preparing it for publication. Includes consideration of legal and ethical issues. (Lec. 2, Lab. 2) Pre: junior standing and JOR 220 with a grade of C or better, and major in journalism or public relations, or permission of instructor.

Writing

  • JOR 321: Magazine Article and Feature Writing
    • Lecture:  (3 credits) Planning, researching, and writing articles and feature stories for magazines and newspapers. Discussion of markets, freelance and job opportunities. Articles written and submitted to publications. (Seminar) Pre: junior standing and JOR 220 with a grade of C or better, and major in journalism or public relations, or permission of instructor.

     

  • WRT 201:  Writing Argumentative and Persuasive Texts
    • Lecture: (3 crs.) Concepts, methods, and ethics of argumentative and persuasive writing. Writing argumentatively to examine complex issue, define values, resist coercion and seek common ground among diverse publics. (Lec. 3) (ECw)

     

    WRT 235: Writing in Electronic Environments

    • Seminar:  (4 crs.) Examine, investigate, and practice digital writing. May include web design, blogs, wikis, social networking technologies, presentation software, and construction of a digital portfolio. Requires out-of-class technology practice. (Seminar 3, Practicum 2/Online) (ECw)

     

    WRT 302: Writing Culture
    • Seminar: (4 crs.) Experience with writings that sustain or reshape culture. May include profiles, reviews, food and fashion writing, liner and exhibition notes. Requires sustained fieldwork and out-of-class technology practice. (Seminar 3, Practicum 2/Online) (ECw)

     

    WRT 303: Public Writing
    • Seminar: (4 crs.) Writing in the public sphere, emphasizing civic literacy, democratic discourse, and writing for change. May include letters, public documents, activist publications, and legislative texts. Requires sustained fieldwork. (Seminar 3, Practicum 2/Online) (ECw)

     

    WRT 304: Writing for Community Service
    • Seminar: (4 crs.) Study and practice of writing in community service organizations. Requires community service outside class, research, writing, and design. May include grant proposals, brochures, websites, or reports. Requires sustained fieldwork. (Seminar 3, Practicum 2) (ECw) [D]

     

    WRT 333: Scientific and Technical Writing
    • Lecture: (3 crs.) Practice in specific forms of writing in the scientific and technical fields. (Lec. 3) Competence in basic skills required. (ECw)

     

  • BUS 365: Marketing Principles
    • Lecture:  (3 credits) An introduction to marketing from a managerial viewpoint. Examines social, economic, technological, legal, ethical, and other environmental factors and their impact on product, price, promotion, and distribution decisions in a worldwide market. (Lec. 3) Pre: junior standing in a degree-granting college. Proficiency test available if course was taken at a non-AACSB program prior to transfer to the University.

     

  • BUS 465: Marketing Communications
    • Lecture:  (3 credits) The “communications mix” is explored in terms of a total promotional program. Characteristics of advertising media, sales promotion, public relations, and publicity are surveyed. (Lec. 3) Pre: BUS 365 or 365H or permission of instructor. Not for M.B.A. graduate credit.

     

  • BUS 468: Global Marketing
    • Lecture: (3 credits) Focus on understanding how cultural, political, economic, legal and other macro factors affect market strategies. Application of these factors in dealidng with planning and organizing for global marketing operations. (Lec. 3) Pre: BUS 365 or 365H or equivalent. Not for M.B.A. graduate credit

Communication

  • COM 302: Advanced Public Speaking
    • Lecture: (3 credits) Advanced study of public speaking and speech writing. Speaking in television and business settings. Speaking with a manuscript, writing speeches for others, and speech criticism. (Lec. 3) Pre: COM 202 and junior standing in a degree-granting college or permission of instructor.

 

  • Oral Communication for Business

 

  • COM 415: The Ethics of Persuasion
    • Lecture:  (3 credits) Relation of persuasion to ethics is examined. Purposes, means, results, and contexts are considered in making rhetorical judgments of interpersonal, political, and institutional communication. (Lec. 3/Online) Pre: junior standing in a degree-granting college or permission of instructor.

 

 

  • COM 351: Organizational Communication Skills
    • Lecture: (3 credits) Examination of business and organizational communication. Emphasis on channels of communication, communication barriers, leadership, and the development of communication skills for business and professions. (Lec. 3) Pre: Junior standing in a degree-granting college or permission of instructor.

     

    COM 340: Electronic Media Programming
    • Lecture: (3 credits) Overview of various aspects of the operation of radio, television, and cable TV, including industry structure, audience measurement (ratings), programming, and promotion. (Lec. 3) Pre: Junior standing in a degree-granting college or permission of instructor.

     

    COM 346: Social and Cultural Aspects of Media
    • Lecture: (3 credits) Explores social and cultural dimensions of media. Includes case studies of print, television, film, video, and computer-mediated communication. (Lec. 3) Pre: Junior standing in a degree-granting college or permission of instructor.

    Specialty

  • COM 415: The Ethics of Persuasion
    • Lecture:  (3 credits) Relation of persuasion to ethics is examined. Purposes, means, results, and contexts are considered in making rhetorical judgments of interpersonal, political, and institutional communication. (Lec. 3/Online) Pre: junior standing in a degree-granting college or permission of instructor.

     

  • Editing (II) Design
  • Media Issues
  • PSY 335: The Psychology of Social Behavior
    • Lecture: (3 credits) Conceptual and empirical analyses of individual behavior in social contexts; attention to social motivation, attitude development and change, liking, conformity, aggression, altruism. (Lec. 3) Pre: PSY 113 and junior standing or permission of instructor.

     

  • COM 445: Media Advertising
    • Lecture: (3 credits) Examination of theory and practice in media advertising. Students will acquire and analyze commercials made by professionals and create and produce media advertisements. (Lec. 3) Pre: COM 210 and junior standing in a degree-granting college or permission of instructor. Not for graduate credit.

     

    PRS 200: Introduction to Event Management
    • Lecture: (3 credits) Explore principles, concepts and emerging trends pertinent to event management, a significant aspect of public relations. Gain an understanding of the synergy that develops between public relations and marketing. (Lec. 3) Pre: sophomore standing or above and public relations major/minor or planning to major/minor in public relations.

    PRS 442: Strategic Media Communication

    • Lecture: (3 credits) Cross-listed as (PRS), WRT, COM 442, JOR 443. Introduces strategic media relation tactics when responding to the media, specifically crisis communication situations. Students gain practical experience in various writing and speaking opportunities to effectively work with the media. (Lec. 3) Pre: PRS 340. Open only to majors in Communication Studies, Public Relations, Journalism, and Writing. Not for graduate credit.

     

    PRS 300: Social Media Strategies for the PR Prof
    • Lecture: (4 credits) Students will explore principles, concepts and emerging trends relative to the pervasiveness of social media. Will focus on effectively branding and messaging to niche markets. (Lec. 3, Practicum) Pre: junior/senior (Comm. Studies and PR students)

     

    COM 461: Managing Cultural Differences in Organizations
    • Lecture: (3 credits) Exploring how to manage cultural differences in organizations and to adapt to culturally diverse organizations by applying the skills of intercultural sensitivity and intercultural competence. (Lec. 3) Pre: junior standing in a degree-granting college or permission of instructor. Not open to students who have credit for BUS 448, MBA 579.

    Special Topics

  • Contemporary Oral Communication: Content and Effects of Media Advertising
  • Contemporary Oral Communication: Dynamics of Marketing