Associate Professor/ Communication Studies/ Faculty & Staff
- Telephone: 401-874-4724
- Email: email@example.com
- Office: 304 Davis Hall
- Ph.D., Mass Communication
- The University of Alabama, 2006
- M.A., Communication
- Huazhong University of Science & Technology, China, 2002
- B.A., Journalism
- Huazhong University of Science & Technology, China, 1999
COURSES RECENTLY TAUGHT
- COM520: Seminar in Media Studies: Health Communication
- COM100: Communication Fundamentals
- COM210: Persuasion: The Rhetoric of Influence
- COM 310: Social Media and Health Communication
- COM310: Contemporary Topic in Communication: Content and Effects of Media Advertising
- COM381: Research Methods in Communication
- COM382: Communication Theory
Zhou, S., Xu, J., & Ye, Y. (2013). Effect of complimentary and conflicting commentary on sports enjoyment. International Journal of Sport Communication, 6, 173-184.
Ye, Y. (2013). The role of illness factors and patient satisfaction in using online health support groups. Health Communication. DOI: 10.1080/10410236.2012.757526
Ye, Y. (2011). Correlates of consumer trust in online health information: Findings from the Health Information National Trend Survey. Journal of Health Communication, 16(1), 34-49. [Media interview: Neurology Now]
Ye, Y. (2010). A path analysis on correlates of consumer trust in online health information: Evidence from the Health Information National Trends Survey. Journal of Health Communication, 15, supplement 3, 200-215.
Ye, Y. (2010). Beyond materialism: The role of health-related beliefs in the relationship between television viewing and life satisfaction among college students. Mass Communication & Society, 13(4), 458-478. [Media Report]
Ye, Y., & Ward, K. (2010). The depiction of illness and related matters in two top-ranked primetime network medical dramas in the United States: A content analysis. Journal of Health Communication, 15(5), 555-570.
Zhou, S., Ye, Y., & Xu, J. (2009). Social and psychological functions of media entertainment: Present theories and future research in China and the West. The Chinese Journal of Communication & Society, 10, 157-178.
Ye, Y. & Zhou, S. (2007). Is it the content or the person? An examination of sex appeal in promos and sexual self-schema. Journal of Promotion Management, 13, 53-71.
Media Report Examples:
Chen, G-M., Peng, W., Ye, Y., & An, R. (2010). Communication research methods. Shanghai, China: Fudan University Press.
Zhou, S., Xu, J., Ye, Y., & Zhou, P. (2010). Effects of culture-congruent visuals on affect, perception and purchase intention–a comparison of U.S. and Chinese viewers. In M. B. Hinner (Ed.), The interface of business and culture. New York: Peter Lang.
Zhou, S., Ye, Y., & Xu, J. (2007). Effects of cultural congruent visuals on affect, perception and purchase intention, in F. C. Blumberg (Ed.), When East meets West: Media research and practice in US and China, pp. 117-129. UK: Cambridge Scholar Press.
Zhou, S., Ye, Y., & Xu, J. (2007). TV and radio research, in S. Lu. & J. Hong. (Eds.) Frontiers of Western Mass Communication Research. Beijing: People’s University Press. (in Chinese)
Bryant, J., & Ye, Y. (2005). Myths of media entertainment. In F. Krotz & P. Rossler (Eds.),Myths of the medium company: The media society and its myths (pp.205-223). Annette Maucher, Konstanz: UVK Publishing House.
Dr. Ye joined the Department of Communication Studies at URI in 2006. She holds a Ph.D. in mass communication from The University of Alabama. Her teaching interests include advertising, health communication, and communication theory and research methods. Her current research focuses on health communication and advertising.