Vice President of University Relations, Alex and Ani
Mark is a seasoned professional with a strong foundation in relationship building. Currently, he’s focusing on the University landscape for Alex and Ani working with new and partner institutions to deepen our presence and attract top talent. Over the last three years as VP of Music and Entertainment for Alex and Ani, he established a lasting presence in the Music and Entertainment space with industry leaders such as Live Nation and Universal Music, Billboard and others. During his tenure in Entertainment with Alex and Ani, he created the retail music stream, programed the music and produced stream imaging for all Alex and Ani retail locations. Working closely with the Digital and Marketing team, he developed, negotiated and managed the relationship with singer Ingrid Michaelson whose music and images were featured in our TV, Radio and on-line commercial campaign, Valentine’s sweepstakes and successful charitable event. The Ingrid Michaelson project was recognized and nominated as a Finalist for the 2014 MITX award for “Best use of social media.”
Other Past Experiences
Radio voice talent in Boston with Nash Communications and Radio One, WILD 1090 and 103.7 then extended to New York and Atlanta with his involvement in an online venture.
He has worked in Finance as a Sales Manager for a well-known Fortune 500 busines, successfully driving a $45M pipeline. Mark was also involved with the Dot.com boom spearheading the business development for a startup venture in Woburn, MA.