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PR Students Collaborate with Local Nonprofit to Fight Child Malnutrition

PR Students Collaborate with Local Nonprofit to Fight Child Malnutrition

Featured / Public Relations / Undergraduate / Undergraduate Student

By Nichole Sarkis

Harrington School Staff Writer

 

Four public relations students are collaborating with Edesia, a Providence-based company that distributes the Plumpy’Nut to the mothers of malnourished children in as many as 44 countries around the world. This fast-moving social media campaign aims to increase awareness of Edesia and the growing problem of malnourished children. Public relations students David St. Amant, Kimberly DeLande, Kylie Rice, and Sergio Suhett toured Edesia during their winter break and came away determined to make the campaign a success.

     The students are spreading awareness and raising money for Edesia’s cause with a #MakeYourGreenCount social media challenge using a St. Patrick’s Day theme encouraging people to “get their green on” this March. The goal is to raise as much money as possible during March, hence the connection to the hashtag’s “green” in honor of St. Patrick’s Day on March 17. The challenge is simple: it asks people to donate $5, and then challenge 10 friends via social media to donate $5 as well. The end result would be a donation of $55, the cost of one box of Plumpy’Nut. A child who consumes the Plumpy’Nut will return to good health in just seven weeks. One box of Plumpy’Nut has the potential to save the life of one child.

     To advance the campaign, the students have created a Facebook page, Twitter, Instagram account, and a fundraising page to create awareness. The project exemplifies the goals of the Harrington School by connecting students with local businesses in the community as part of experiential learning. “I’m so excited to be part of this project,” said Suhett. “It’s a local project with a global impact. I want the whole State of Rhode Island and the entire country to know about Plumpy’Nut.”

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