The Business of Media

The Business of Media

Harrington School-Wide / Home Page Featured

We are pleased to announce the appointment of our new tenure-track professor in the business of media, Dr. Justin Wyatt!

Wyatt comes to URI from working in the media industries for such companies as Viacom and NBCUniversal. He was responsible leading primary research initiatives for such networks as E!, CMT, Style Network, G4, FEARnet, and selected digital properties. Prior to this, he was a senior research consultant for the Hypothesis Group, where he handled multiple projects and worked on the business implications of research findings for media and TV clients.

Wyatt spent four years at the ABC Television Network where he was Vice President, Research and was responsible for qualitative and quantitative primary research for the ABC Television Network, developing platforms of primary research for key ABC properties including primetime, daytime, late night, news and cross-platform media strategy, as well as presenting research findings and actionable recommendations to top executives at Disney, ABC, ABC News, and ABC Sports. Wyatt also served as Executive Director at Frank N. Magid Associates’ Entertainment Division where he conducted primary research projects for key media clients including ABC News, Buena Vista Television, ABC Family, E! Entertainment, Warner Bros. Syndication, Telepictures, AMC, Playboy Channel, Corus Entertainment, Warner Home Video, and Universal Home Video.

Prior to his years in television and media research, Wyatt was a tenured Associate Professor & Director of Graduate Studies at the University of Arizona, Department of Media Arts. He was also a tenured Associated Professor at the University of North Texas, Department of Radio, Television & Film. Wyatt is the author of “High Concept: Movies & Marketing in Hollywood” and the co-editor of “Contemporary American Independent Film: From the Margins to the Mainstream.” He edited the book series Commerce and Mass Culture at the University of Minnesota Press. He is a member of the Television Academy for Arts & Sciences and the Society for Cinema and Media Studies.

Wyatt earned a Ph.D and M.A. from the University of California, Los Angeles’ Department of Film and Television and received his B.A. from the University of British Columbia’s Department of Economics. He was born in the United Kingdom and raised in Canada. He became a citizenship of the USA in 2002.