Harrington Speaker Series: Dr. Finola Kerrigan

27 Mar 2017

Harrington School-Wide

Please join us for the fourth and final speaker in the 2016-2017 Harrington Speaker Series on Monday, March 27, 5 pm in the Harrington Hub Screening Room at Ranger Hall.

“Theorizing Digital Personhood”, a lecture by Dr. Finola Kerrigan, Professor of Marketing, University of Birmingham.

In this lecture, Dr. Kerrigan will share findings from a study which investigates our digital identities. Through an examination of the process of constructing biographical films derived from users’ social media data, she challenges the dominant views which argue that social media users operating as their ‘authentic selves’ can be empowered by having the potential for contemporaneous multiple selves. Through the introduction of the concepts of social media leakage and multiple temporal selves, she notes the challenge of living with these digital self-representations which are sustained over time. She will discuss strategies for dealing with temporal shifts, as well as dispensing with the notion of the separation of these selves.

Dr. Kerrigan is a Fellow of the Royal Society of Arts and President of the International Society of Markets & Development. She is also a member of the Executive of the Academy of Marketing and was chair of the Arts, Heritage, Non-Profit and Social Special Interest Group of the Academy of Marketing and was co-chair of the Cultural and Creative Industries Track at the British Academy of Management Conference. Finola is associate editor of the Journal of Marketing Management and on the editorial board of the Journal of Macromarketing, Art and the Market and Marketing Intelligence and Planning. Finola’s research has been published in a range of International Journals and she is the author of Film Marketing (2010) and editor of Arts Marketing (2004), Rethinking Arts Marketing (2010) and Legends in Marketing- Morris Holbrook, Volume 4: Esthetics and Tastes, Part 1 (2015).

Refreshments will be served.